Category: Unit 4

This week I mainly worked on revisions to my presentation and a meeting with investor,  Will Medd.

Based on feedback from George and the group members in the last session, I have added some sections on synthesis techniques and current achievements, as well as adding and subtracting from the presentation, and hopefully will be able to make some changes in the last tutorial session next week.

Most importantly, I had my second meeting with Will Medd this week, where we discussed the progress of the project and some suggestions for further development, and the interest shown by Will has gone a long way to boosting my confidence in continuing with the project!

Will Medd is an investment-based stakeholder and founder of Goldsmith Partners, he is financing SME and ME technology businesses. Winning and delivering technology and engineering projects. General management, non-exec functions, company and technology acquisition, fund raising and technical due diligence across: Aerospace, Marine, Natural Resources, Energy, Science and Technology.(According to Linkedin)

This was my second meeting with Will, and the entire meeting lasted nearly an hour, but for some privacy reasons, I’ve captured the last ten minutes of this dialogue.

https://docs.google.com/presentation/d/1dHA9RtmddnzpPjm-r3xntl1E9P17UlEy/edit?usp=sharing&ouid=118230673040401465805&rtpof=true&sd=true

This week I mainly prepare for my assessment report and final presentation.

Following George’s advice, I have revised the questions, some of the structure and content of the assessment report. Although the research is not yet complete, the progress so far ensures that only a few additions will be needed in the following weeks.

In preparation for the presentation, I have made a PowerPoint and prepared a speech, and I hope that with continued practice, I will be able to use the five minutes to successfully convey the concept of bio-synthetic fur in a future formal presentation session.

Finally, I had a second meeting with Jason Zhou this week, in which we exchanged views on the current progress of the project, the difficulties we are facing, and our plans for the future. In addition, through the conversation, I learnt about a theoretical direction of cellular moralization, which creates more diversified ideas for the realization of bio-synthetic fur.

This is my second formal dialogue with Dr. Zhou on bio-synthetic fur project, from the first half of the year to the present nearly three months, we have voice exchanges on all aspects of the project as well as discussing a number of issues.

Motion to cooperate with third-party agencies

This week, in addition to the usual stakeholder investigation and tutorial wrap-ups, I mainly did a brand survey and a follow up on Dragon Den.

After the interview of stakeholder, Molly in this issue, I got to know a Chinese brand ICICLE, although it is not a material research and development brand(ethical fashion brand), but as a new generation brand with a lot of influence in China, its concept has a lot of similarities with my bio-synthetic fur. Therefore, some understanding and learning about ICICLE helped me to follow up the bio-synthetic fur product plan writing.

In addition, according to Dragon Den and George’s recommendation, I tried to communicate with teacher from Material Future by email, but unfortunately I haven’t got a reply yet.

Recommended by Molly from Stakeholder Investigation. I make a research for a fashion brand called ICICLE.

Brand Overall: ICICLE is original from Shanghai in 1997. It aims to be a global ethical fashion brand. Based on its approach on natural way fashion philosophy, ICICLE is a major player in high-end ethically made clothing and accessories for woman and men.

Brand Culture: To reconcile comfortable, loose silhouettes which are crafted from the finest materials inherited from China’s millennial history with a modern-day minimal elegance.

Brand style: The clean lines and sophisticated, eco-friendly materials of our clothing collections help you lead a lighter and more comfortable urban life. This art of comfort is our style.

Brand Purpose: To design and create ethical clothes to be lived in, the we live on earth: in harmony with nature. With elegance and awareness.

Brand Philosophy: Made in Earth, a caring, eco-friendly fashion approach seeking harmony between human and nature.

Overall, ICICLE a new generation of Chinese brands aimed at the affluent and highly educated group, and its visual and textual campaigns are all about ethical fashion ideas and selling them as such. Admittedly, bio-synthetic fur is not a brand currently, but it is necessary to have a clear product culture, product goals, pricing and product style as such a brand in the future.