Overall
Fur, one of the oldest clothing fabric used today for more than 12,000 years(Handwerk 2021), seeks to harmonize the traditional commercial demand with concerns related to animals and the environment. In Balls, Lewis and Miller’s report(2022), the factor leading the declining of real fur consumption are mainly animal rights campaigns, government regulations, and changing trends. At the same time, new-age fossil alternatives (faux fur) are not able to match eco-friendly requirement and natural performance as genuine one.
Preliminary Industry Interviews
From Limin Cao- As a senior fur industry practitioner, she reviewed the development of the fur industry in China, but also emphasised the current public opinion and pollution problems for the industry’s fatal blow! (Details on link)
From Chen- His ideas and the evidence provided go a long way to prove that faux fur, a technological alternative for cultural fur, struggles with sustainable fashion and high brand image marketing. (Details on link)
Reference
- Brian Handwerk(2021), Evidence of Fur and Leather Clothing, Among World’s Oldest, Found in Moroccan Cave, Science, Smithsonian Magazine[Website], Available at: https://www.smithsonianmag.com/science-nature/evidence-of-fur-and-leather-clothing-among-worlds-oldest-found-in-moroccan-cave-180978689/ (Accessed on 31st July 2023 ).
- Lawton S (2019), Skin 1: The structure and functions of the skin. Nursing Times [online], Available at: https://www.nursingtimes.net/clinical-archive/dermatology/skin-1-the-structure-and-functions-of-the-skin-25-11-2019/ (Accessed on 31st July 2023 ).