Summer Intervention
The intervention phase involved leveraging the insights gathered from the research phase to strategically integrate the theoretical prospects into tangible outcomes. This Intervention involved having an innovative way of obtaining fur material from animals by minimising the discomfort and cruelty while maximising efficacy. That aligned with the ethical concerns of this report, which encourages the humane treatment of animals. The project produced a genuine mink find sample, which provided a tangible basis upon which the revolutionary Intervention was anchored to show the transformative essence of the project. For instance, the sample indicated how traditional fur production processes were inferior to biosynthetic fur production. The intervention phase also incorporated gauging the interaction with many stakeholders in the fur industry market, such as Fashion enthusiasts, luxury consumers, and investors, converging to form an engaged audience primed for exploration. The engagement of these stakeholders involved inviting them to experience the biosynthetic fur narrative and contribute their experience. This audience was from the Chinese urban landscape, such as Beijing, Shanghai, Guangzhou, Hangzhou, Chongqing, and Chengdu. The overarching aim of these interventions was to gauge the reactions, acceptability levels, and perceived value of biosynthetic fur material. That was achieved through structured inquiries and dialogues, which provided insights that could shape the project’s trajectory. The engagement part of the Intervention was unique because it transcended from mere data collection upheld by conventional interviews because it aimed at creating a real-world impact because it offered a tangible testament to its contribution and feasibility. This Intervention made the project realise bridge theoretical promises unearthed during the research phase and the pragmatic realities of the market landscape. As fashion enthusiasts, luxury consumers, and investors engaged with the bio-synthetic fur material, the synthesis of theory and practice converged, forging a pathway toward meaningful innovation.
Intervention Iteration
From the summer to today, my INTERVENTION has been optimised in three dimensions: knowledge deepening, sample widening and audience refinement. I’ve taken efforts on market research, pitching, and business proposal and worked on each to varying degrees.
I expanded the sample for market research and added a logical questionnaire to refine the legitimacy of my project. By the end of 21 October 2023, primary research including questionnaire, experts investigation and pitching had garnered nearly 400 participation reports with dozens of in-person reports, 8 interview from creative industries practitioner and several interests from investors.
Following the feedback from the market and the suggestions from my team of experts, I re-edited a new version of my pitching presentation.
Moreover, I have also rewritten a more professional and systematic business proposal based on the pitching presentation, with advice from investor, Will Medd.
Overall
- Intervention Strategy:
- Leveraged research insights for an innovative, ethical fur production intervention.
- Produced a genuine mink fur sample, highlighting biosynthetic fur’s superiority.
- Stakeholder Engagement:
- Engaged fashion enthusiasts, luxury consumers, and investors in Chinese urban areas.
- Aimed to gauge reactions, acceptability, and perceived value of biosynthetic fur.
- Market Realities:
- Bridged theoretical promises with market realities.
- Demonstrated the transformative essence of biosynthetic fur through tangible impact.
- Intervention Iterations:
- Optimized intervention over time in three dimensions: knowledge deepening, sample widening, and audience refinement.
- Conducted market research, pitching, and business proposal refinement.
- Primary Research:
- Gathered nearly 400 participation reports by the end of October 2023.
- Conducted in-person interviews and engaged creative industries practitioners.
- Expert Collaboration:
- Incorporated feedback from both market responses and a team of experts.