The traditional fur industry has been accused of killing too many animals for raw materials by humanitarians. From 2020, under the influence of COVID-19, there is a huge shortage of animal fur objectively. Moreover, increasing number of countries such as Norway and Ireland introduce fur farming bans that are accelerating the demise of the traditional fur industry.
Therefore, artificial fur is still the most effective way to maintain the fur industry’s sustainable development. However, there are some obvious disadvantages of artificial fur. First, there is still a huge gap between current products and animal fur regarding biological properties, just like its warmth retention and breath-ability. Second, the current production of artificial fur is mainly made of fossil materials, which have a huge impact on environmental pollution due to their non-degradable and biologically harmful nature. These two key sticking points have contributed to the slow growth of artificial fur industry: in 2020, artificial fur exports decreased by -25.8% compared with 2019, while July of the same year, artificial fur price per ton dropped by -85.2% against the previous month(Gitnux 2023).
Hence, bio-synthetic fur development will focus on environmental protection, bionic performance, developing its recyclable and biodegradable characteristics. As a pioneering raw material for garments, it will address the main existing pain points of the fur industry and rekindle customer interest in this oldest garment materials.
Key point
- The fur industry is in urgent need of change due to environmental and animal protection concerns.
- We are using iPSCs & Immortalized Cell Line technology to create a revolutionary new product: Bio-synthetic Fur.
- Bio-synthetic Fur is an alternative to both genuine and faux fur.
- This new ecological and ethical product will address the main existing ‘pain points’ of the fur industry, and rekindle customer interest in this oldest garment material.