Micro-Sidelights
Initial Street interview
Frankly, it was a bad experience, and in the square I tried to make conversation with five passers-by, but without exception they rejected me. This outcome did somewhat exacerbate my stranger communication anxiety, but regardless, the event was memorable and forced me to look for other ways to perhaps localise the perception(British base) of bio-synthetic fur.
Overall
My project is generally going well. At this stage, the challenges are still mainly in the areas of impact and commercialisation.
In terms of impact, the project’s market research, such as sample collection, did not achieve its initial objectives as planned, which was due to the limited impact of the project and the fact that my personal publicity did not result in a substantial response outside of the course.
The other issue was the slow progress of the commercialisation and uncertainty of the project. This new R&D project was controversial and the uncertainty of the success of the project led to a lot of resistance such as funding, technology and mass production.
