Defeat the Chinese glue and Win £100
Two irons glued with glues made in China, 100 pounds to anyone who can break them open. Meanwhile, it recorded participants’ comments toward made in China before the challenge, selected meaningful clips and conversations, made short videos, posted them on social media, and created interesting hashtag such as #Surprisingmadeinchina and #Sorrymadeinchina.
By the end of the campaign, 10 participants joined the campaign.
There are three key word for participants’ impressions of Made in China: low price, mass production and vulnerable.
Overall, through this interactive activity, all the participants were failed to open the boxes and they all admitted the firmness of glue Made in China, which basically achieve my purpose to change the stereotype: low quality at some extents for Made in China.